Growing a consultancy firm is hard work. We often write about the challenges with clients, staff, sales and operations (and, of course, how to overcome them). But it’s not all hard slog. There are clearly some very rewarding aspects to leading an ambitious professional services company.
Video clips make your content more engaging
Getting your message across to your target audience requires you to use all the tools you can find. One that we use is the gif, a very short video or animation whose filename ends in .gif. Gifs are attention-grabbing, and you can make your own with very little effort or...
Word of mouth, networking and perhaps the odd email campaign will bring in a certain amount of business. But is this low-impact approach enough to cut through the endless noise from your competitors? And will it feed your future sales pipeline?
There comes a point when you need to invest in the medium-...
There’s lots of evidence that producing video from your website gets way higher levels of engagement than text alone. The Content Marketing Institute said in 2016 that 62% of B2B marketers found video effective.
How do you let a difficult client go? This SlideShare sets out how to reach the decision, and then how to let go in a way that works out best for everyone.
Are you charging your clients too little - or too much? Getting the profit margin right can be a balancing act when you’re setting up a company, or starting a new line of business. But don’t spend ages wondering what you can, and should, charge: there are rules of thumb for this, and for many other aspects of...
When consultancies grow, they typically endure a series of crises on the way. And often these arise when the things that have made the firm really successful thus far turn into the things that are holding it back. In this article, we look at five crises and how to overcome them so you can power ahead.
In periods of uncertainty, you might find your people at a loose end, without active client work to do. This is a superb opportunity to use their skills for your firm’s future benefit. We look at what to focus your people on, and how to ensure your cost base is flexible.
This has to be one of the toughest things you’ll face in business. But you can get through. We reckon the key to surviving times of uncertainty - crisis even - is persuading clients that you can weather the storm better together. Here are 7 ways to sell to clients who find themselves under stress.
How do you sustain your business when clients have stopped making decisions or, worse, started to terminate projects? In this blog we look at how events can be opportunities in disguise, and explore some sensible precautions to take, to make sure you weather the storm.