Unfair Advantage - Blog

Kayleigh Bates

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Use animated gifs to improve your help content

25 July 2017 |

Category: Advice

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Author: Kayleigh Bates

Video clips make your content more engaging

Getting your message across to your target audience requires you to use all the tools you can find. One that we use is the gif, a very short video or animation whose filename ends in .gif. Gifs are attention-grabbing, and you can make your own with very little effort or...

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How to make a professional video or animation without professional help

18 July 2017 |

Category: Advice

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Author: Kayleigh Bates

There’s lots of evidence that producing video from your website gets way higher levels of engagement than text alone. The Content Marketing Institute said in 2016 that 62% of B2B marketers found video effective.

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