Unfair Advantage - Blog

The joy of consultancy

27 July 2017 |

Category: Advice

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Author: Simon Clark

Growing a consultancy firm is hard work. We often write about the challenges with clients, staff, sales and operations (and, of course, how to overcome them). But it’s not all hard slog. There are clearly some very rewarding aspects to leading an ambitious professional services company.

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Use animated gifs to improve your help content

25 July 2017 |

Category: Advice

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Author: Kayleigh Bates

Video clips make your content more engaging

Getting your message across to your target audience requires you to use all the tools you can find. One that we use is the gif, a very short video or animation whose filename ends in .gif. Gifs are attention-grabbing, and you can make your own with very little effort or...

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Boost your marketing performance: 5 top tips for consultancies

20 July 2017 |

Category: Advice

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Guest blog

Word of mouth, networking and perhaps the odd email campaign will bring in a certain amount of business. But is this low-impact approach enough to cut through the endless noise from your competitors? And will it feed your future sales pipeline?

There comes a point when you need to invest in the medium-...

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How to make a professional video or animation without professional help

18 July 2017 |

Category: Advice

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Author: Kayleigh Bates

There’s lots of evidence that producing video from your website gets way higher levels of engagement than text alone. The Content Marketing Institute said in 2016 that 62% of B2B marketers found video effective.

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How to sack a difficult client...and end up better off

06 July 2017 |

Category: Advice

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Author: Elisabeth Geake

How do you let a difficult client go? This SlideShare sets out how to reach the decision, and then how to let go in a way that works out best for everyone.

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